Relationship maps

Each map follows the same rules. Every node and every link carries a source. No source, no claim. Scores are split into parts you can see and the weights can be changed. Tiers are computed from the evidence; manual judgement lives in its own record. Every view can also show as a list. The map shows the shape. The list lets you check it.

Before a launch I wanted to understand its corner of the market: who amplified recent launches, how they relate and who matters. A team of research agents gathered it under hard rules. Read-only, a source URL on every claim, only public professional details and nobody contacted. The result is 656 nodes and 1,672 links. Impact weighs reach, relevance, centrality, recency and referral fit. Every part shows. Four views read it differently: Graph, List, Shortlist and Orbit.

Read launch by launch, no account amplified more than two of 13 launches. Attention came from a studio behind several of them, founders with an old following and many mid-size accounts. Ranking by reach alone would have missed that. So the composite score lifts studio and newsletter accounts above pure follower counts. The chain colours were checked for colour blindness. Shape and line style carry the same information too.

Ocean is the method applied to companies, in Orca’s own sales tool. It adds time, sales status and legal rules for people and channels. A vendor’s price rise or end of support has a date, so a company’s score rises as the date nears. The map puts Orca in the middle, the partners we know around it and the companies they advise beyond. It opens on a question: our reach, who to sign next, who has no route yet. The answer is the page’s first line.

KOL Atlas draws about 650 nodes on a canvas. Ocean’s example world has 300 partners and 2,000 companies. A frame draws in one to two milliseconds. The simulation settles in a Web Worker, so the page never waits on it. The layout is checked before it is drawn: every node placed, no two overlapping. A map that fails the check is not drawn. Then the map stops being the destination. What it finds becomes the morning’s moves in Today, each with its reason and its route.

For a website build I made the same idea into a demo product. A map of fictional companies, today’s six moves, the evidence behind each and a warm path through people you already know. The introduction it drafts is marked not sent. A person sends it.

Creator: the method, the research rules, the scoring, the three maps and their design. The research ran through agents I directed.