Sorl

The concept was already proven in the US, so the risk was low. The opening here is local: deep Swish and mobile-pay culture across Sweden, Denmark and Norway, with Facebook events still the default. The friction we set out to kill is the install: guests RSVP and register straight from a link, no app required. A light action feels heavy the moment there’s a barrier in front of it. Removing that barrier is most of the product.

We built it together, focused on different things: my co-founder on the foundation and the first Swift version, me on making it feel premium and fun. I rebranded it end to end with a new identity and palette. I also built the invite system: gradient backgrounds, ready-made SVG patterns with swappable colors, your own photo or a camera shot, plus GIFs, which are the most fun part and, to me, the differentiator. I shaped the public-versus-private event logic (including how expense-splitting and a behind-the-scenes accountant role work) and added update threads, so a host can broadcast or a group can build a vibe in the run-up. It’s the thesis I bring to everything: make something light feel instant and pleasant, because that’s what people remember.

Co-founder & builder. We split the work: my co-founder built the first Swift version and leads more of the business; I led the brand, the art direction and the experience. I also built a good deal of the functionality. We built the Flutter version and shaped the business together. A founder side-project, live as a first v1: judge it on the craft and the concept, not on traction yet.