Studios & Roles
BLK LZY
The consultancy years — client-facing product and business design, and the Gothenburg market-entry I pitched and ran.
BLK LZY (2019–24) is the product & business design consultancy I worked through — client-facing strategic and design work for H&M, Careium, Scania, Martin & Servera, and more. It's also where I turned a business case into reality: I pitched, won, and ran the firm's expansion into Gothenburg.
- Years
- 2019–24
- Role
- Product & Business Designer · GBG lead
- Type
- Consultancy · client-facing
- Clients
- H&M · Careium · Scania · …
For five years, I was the consultant clients worked with.
Turning ambiguous briefs into shipped product and business design, across a roster of recognizable brands. It’s the closest thing on my CV to this role’s core: client-facing, strategic work delivered under real constraints, for real stakeholders.
I built a business, not just products.
I saw an opening in Gothenburg — an industrial city full of hardware, design, and technical startups — and pitched my CEO a business case to open there with a hardware-and-industry focus. He approved it, and I ran it: helped hire a local senior lead, built the go-to-market, chose the events and the entry strategy, and sat in the executive forums. Standing up a new business on a new market is the most direct management and commercial exercise I’ve had — the bridge-strategy-to-execution motion this kind of role lives on.
Client-facing product & business design, 2019–24
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Careium