Selected Clients
Careium
Sole Product Design Lead for telecare R&D, taking products to a 'strategically sellable' standard for European market entry.
As sole Product Design Lead for telecare R&D across European markets (2021–22), I took three digital products from idea to a 'strategically sellable' standard, across UX, brand, and UI, to open new business. A client engagement under BLK LZY.
- Years
- 2021–22
- Role
- Sole Product Design Lead
- Client
- Careium (via BLK LZY)
- Type
- Telecare R&D · EU markets
Telecare, across European markets, owned end to end.
Telecare is safety and care technology for vulnerable users, so the stakes are real. As the sole product design lead I owned UX, brand, and UI for three digital products, taking each from concept to something a market would actually buy.
Not 'looks good', but 'strategically sellable.'
The standard wasn’t polish; it was whether the product was good enough, and positioned well enough, to win business in new European markets. Product-design leadership with a commercial outcome attached.
Telecare products, taken to a sellable standard
image · asset pending
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Scania