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Christoffer Jensen.
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Studios & Roles

Britny

A digital-strategy agency — and the closest thing in my history to a deployment strategist: I built a 'tech safari' that walked clients through emerging technology and what it could do for them.

At Britny (2017–18) I ran digital transformation for brands and companies as a digital strategist and project manager — facilitation, planning, and delivery, including a web build for a large client. I also stood up an in-house innovation lab and a 'tech safari': a guided experience that demonstrated disruptive, emerging technology to visiting clients and translated it into what it could mean for their business. Years before I was deploying AI, this was the same motion — meet a business where it is, show it what's newly possible, and bridge the gap to adoption.

Year
2017–18
Role
Digital Strategist & PM
Type
Digital transformation
Built
Innovation lab + 'tech safari'
01The work

Digital transformation, run end to end.

I led digital-transformation work for brands and companies — facilitating the strategy, managing the projects, and seeing delivery through, including a web build for a large client. The job was less about any one deliverable and more about moving an organization from where it was to where the technology could take it.

02The tech safari

Show a business what's newly possible — then bridge it to adoption.

I built an in-house innovation lab and a “tech safari”: a guided walk through emerging, disruptive technology, framed around what it could actually do for the client in front of me. That’s the deployment-strategist motion almost exactly — translate a fast-moving capability into concrete business value, for the skeptics and the believers in the room alike. I was doing it with the tech of the day; the shape of the work is the same one I bring to AI now.

Role

Digital Strategist & Project Manager — strategy, facilitation, and delivery, plus the innovation lab and the tech safari. The earliest, clearest rehearsal for the work I do today.