Studios & Roles
Britny
A digital-strategy agency where I built a 'tech safari', a guided walk that showed clients what emerging technology could do for them.
At Britny (2017–18) I ran digital transformation for brands and companies as a digital strategist and project manager: facilitation, planning and delivery, including a web build for a large client. I also stood up an in-house innovation lab and a 'tech safari': a guided experience that demonstrated disruptive, emerging technology to visiting clients and translated it into what it could mean for their business. It planted an instinct I still run on: show a business what a new technique can do, rather than pitch it.
- Year
- 2017–18
- Role
- Digital Strategist & PM
- Type
- Digital transformation
- Built
- Innovation lab + 'tech safari'
Digital transformation, run end to end.
I led digital-transformation work for brands and companies, facilitating the strategy, managing the projects and seeing delivery through, including a web build for a large client. The job was less about any one deliverable and more about moving an organization from where it was to where the technology could take it.
Show a business what's newly possible, then bridge it to adoption.
I built an in-house innovation lab and a “tech safari”: a guided walk through emerging, disruptive technology, framed around what it could actually do for the client in front of me. I’m careful not to oversell what this was: different technology, with nothing deployed out of the safari itself. What it gave me is the opening move I still use: show the thing working, let the room see what it could do for them and only then talk adoption.
Digital Strategist & Project Manager: strategy, facilitation and delivery, plus the innovation lab and the tech safari. Where the show-don’t-pitch instinct comes from.
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