Studios & Roles
Knowit
Concept, strategy, UX and art direction at Knowit Experience, where I built a UX test lab to put real users in front of the work.
At Knowit Experience (2018–19) I worked across concept, strategy, UX and art direction. I led concept-and-vision pitches that won new business. I also built a UX test lab, a room with a one-way mirror and Tobii eye-tracking, so we could watch how people actually used what we made instead of assuming. Vision and craft on one side; hard evidence on the other.
- Year
- 2018–19
- Role
- Concept, Strategy, UX & AD
- Type
- Digital experience studio
- Built
- UX test lab + new-biz pitches
From the big-picture concept down to the pixels, plus the pitch that sells it.
I moved across the whole range here: setting the concept and strategy, shaping the UX, art-directing the result and leading the concept-and-vision pitches that brought in new business. Carrying an idea from a room full of stakeholders all the way to something built is a muscle I’ve used in every role since.
Ambition is cheap without evidence, so I built the room that supplies it.
The UX test lab, a one-way mirror and eye-tracking, let us watch real people use the work and design from what they did, not what we hoped. Pairing a strong point of view with honest evidence is the same discipline I run on now: hold a clear vision, then let reality correct it.
Concept, Strategy, UX & Art Direction, plus the new-business pitches and the test lab. Range and rigor in one role.
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