Studios & Roles
Nibiru
The studio where I directed product: home of Planet IX and where the group that built Centra spun out. I came in as a product owner and left as Experience & Design Director.
Nibiru is the software studio behind Planet IX, one of the largest onchain games. I joined as a product owner and grew into Experience & Design Director, owning everything users saw and touched across the studio's products. I took over and ran the design department as well. It's also where Centra began: I co-originated it there. A small group spun out of Nibiru to build it into its own venture, which I moved with as CPO. Nibiru is where the strands of my recent work met: senior product leadership at real scale, a design department I ran for two years and the springboard for a new AI-native company.
- Year
- 2023–26
- Role
- Product Owner (Feb–Oct 2023) → Experience & Design Director (Oct 2023–Jun 2026)
- Type
- Software studio · Web3
- Led to
- Planet IX · the Centra spin-out
- Planet IX
- one of the largest onchain games; I owned its product experience
- Design team
- took it over, ran it ~2 years
- Centra
- the AI-native venture that spun out; I'm now its CPO
A studio building at the edge of Web3: the place my recent work converged.
Nibiru builds and runs ambitious products, Planet IX, one of the largest onchain games, chief among them. My remit was the product experience: I owned everything users saw and interacted with end to end. I worked shoulder to shoulder with engineering on how it was built.
I ran the design department. The way it works is the way I lead.
I took the department over and ran it for about two years, first alongside a Creative Director and then end to end, creative and experience direction both. The way I lead is to give talented people the space and trust to realize the vision their way, then align and approve as a team, rather than direct every detail. It produced the best work and it’s how the team liked to work.
A new AI-native venture spun out of a games studio.
Centra began here: I co-originated it and built the working prototype against the live Canton ledger. A small group spun out of Nibiru to build it into a company of its own, which I moved with as CPO.
Product Owner, then Experience & Design Director (2023–26). I owned the product experience across Nibiru’s products and took over and ran the design department. The hands-on craft and the engineering were the team’s; the direction, the department and the product bets were mine. Centra spun out of here and I moved with it as CPO.
Next
Planet IX