Studios & Roles
Nibiru
The studio where I directed product — home of Planet IX, and where the group that built Centra spun out. I came in as a product owner and left as Experience & Design Director.
Nibiru is the software studio behind Planet IX, one of the largest onchain games. I joined as a product owner and grew into Experience & Design Director — owning everything users saw and touched across the studio's products, and building and running the design department. It's also where Centra began: I originated it there, and a small group spun out of Nibiru to build it into its own venture, which I moved with as CPO. Nibiru is where the strands of my recent work met — senior product leadership at real scale, a design org built from scratch, and the springboard for a new AI-native company.
- Year
- 2023–26
- Role
- Product Owner → Experience & Design Director
- Type
- Software studio · Web3
- Led to
- Planet IX · the Centra spin-out
- Planet IX
- one of the largest onchain games — I owned its product experience
- Design dept
- built and ran it, from scratch
- Centra
- the AI-native venture that spun out — I'm now its CPO
A studio building at the edge of Web3 — and the place my recent work converged.
Nibiru builds and runs ambitious products, Planet IX — one of the largest onchain games — chief among them. My remit was the product experience: I owned everything users saw and interacted with, end to end, and worked shoulder to shoulder with engineering on how it was built.
I built the design org — and the way it works is the way I lead.
I built and ran the design department, first alongside a Creative Director and then end to end — creative and experience direction both. The way I lead is to give talented people the space and trust to realize the vision their way, then align and approve as a team, rather than direct every detail. It produced the best work, and it’s how the team liked to work.
A new AI-native venture spun out of a games studio.
Centra began here: I originated it, built the working prototype against the live Canton ledger, and a small group spun out of Nibiru to build it into a company of its own — which I moved with as CPO. Spinning a new AI-native product out of a games studio is the clearest sign of what product leadership really is: not a lane, but ownership of where things go next.
Product Owner, then Experience & Design Director (2023–26) — I owned the product experience across Nibiru’s products and built and ran the design department. The hands-on craft and the engineering were the team’s; the direction, the design org, and the product bets were mine. Centra spun out of here, and I moved with it as CPO.
Next
Planet IX