Studios & Roles
Nibiru
The studio where I directed product, home of Planet IX, and where the group that built Centra spun out. I came in as a product owner and left as Experience & Design Director.
Nibiru is the software studio behind Planet IX, one of the largest onchain games. I joined as a product owner and grew into Experience & Design Director, owning everything users saw and touched across the studio's products, and taking over and running the design department. It's also where Centra began: I co-originated it there, and a small group spun out of Nibiru to build it into its own venture, which I moved with as CPO. Nibiru is where the strands of my recent work met: senior product leadership at real scale, a design department I ran for two years, and the springboard for a new AI-native company.
- Year
- 2023–26
- Role
- Product Owner → Experience & Design Director
- Type
- Software studio · Web3
- Led to
- Planet IX · the Centra spin-out
- Planet IX
- one of the largest onchain games; I owned its product experience
- Design dept
- took it over, ran it ~2 years
- Centra
- the AI-native venture that spun out; I'm now its CPO
A studio building at the edge of Web3, and the place my recent work converged.
Nibiru builds and runs ambitious products, Planet IX, one of the largest onchain games, chief among them. My remit was the product experience: I owned everything users saw and interacted with, end to end, and worked shoulder to shoulder with engineering on how it was built.
I ran the design department, and the way it works is the way I lead.
I took the department over and ran it for about two years, first alongside a Creative Director and then end to end, creative and experience direction both. The way I lead is to give talented people the space and trust to realize the vision their way, then align and approve as a team, rather than direct every detail. It produced the best work, and it’s how the team liked to work.
A new AI-native venture spun out of a games studio.
Centra began here: I co-originated it, built the working prototype against the live Canton ledger, and a small group spun out of Nibiru to build it into a company of its own, which I moved with as CPO. Spinning a new AI-native product out of a games studio is the clearest sign of what product leadership really is: not a lane, but ownership of where things go next.
Product Owner, then Experience & Design Director (2023–26). I owned the product experience across Nibiru’s products and took over and ran the design department. The hands-on craft and the engineering were the team’s; the direction, the department, and the product bets were mine. Centra spun out of here, and I moved with it as CPO.
Next
Planet IX