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Founded
Provokatör
An e-commerce leather-goods brand I co-founded during a semester in China, and my first time taking something from idea to a thing people could buy.
PROVOKATÖR (2015–17) was an e-commerce leather-goods brand I co-founded while on a finance-and-business exchange in China. Product, brand, and commerce from zero: early, formative, and the first time I closed the gap between an idea and a real product.
- Year
- 2015–17
- Role
- Co-Founder
- Type
- E-commerce · leather goods
- Where
- Started in China
01The work
Idea to a product people could buy, young, and abroad.
Co-founding a commerce brand at that age, in a new country, taught me the thing I’ve relied on ever since: the distance between an idea and a real product is just a series of decisions someone has to be willing to own. I started owning them early.
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Hyper Island